Logo Design: New Era Healthy Eating
Company: New Era Healthyeating
Industry: Healthfood Cookbook and Blog
Crafts Applied: Logo design, pallet construction, illustration
New Era Healthyeating is about rethinking the way we approach what we eat. Eating all the things you love with moderation and food source awareness. With this logo design, a back to basics mantra was the catalyst for inspiration when brainstorming ideas.
Working closely with New Era Healthyeating's creator through many brainstorming sessions, initial sketches, vector drawings, and revisions the logo was conceived.
Taking inspiration from the chef's blue and white apron and cooking dishes which appear in much of the book's photography, blue felt native to New Era Healthyeating's aesthetic. Periwinkle blue exudes trust and confidence two characteristics you can surely rely on when cooking New Era Healthyeating style.